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I’m a Creator
I have an unscripted TV concept and I’m ready to pitch.
I’m a Producer
I develop or buy unscripted shows and I’m here to discover new talent.
I’m a Brand Partner
I’m looking for original ideas for branded content or sponsorship.
🎉 Congratulations to Audrey Lazzara on her first development deal! Hear her story.
🎉 Congratulations to Audrey Lazzara on her first development deal! Hear her story.
🎉 Congratulations to Audrey Lazzara on her first development deal! Hear her story.
🎉 Congratulations to Audrey Lazzara on her first development deal! Hear her story.
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About Us

Explore the strange, lucky, messy paths that turn ideas into unscripted television, including real stories unfolding through Showrilly.

Featured story

Audrey found the producing partner her concept needed

23:38

Development deals

Audrey found the producing partner her concept needed

After Audrey Lazzara published her concept on Showrilly, producers started reaching out. One of those conversations turned into a development deal with a production company that believed in the idea.

More stories

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More episodes are on the way.

Meet the Host

For more than 25 years, Adam Wilkenfeld has produced, directed, and developed unscripted television, interviewing people and finding the unexpected stories that make great TV. Who Put This on TV? grew from his fascination with the strange paths ideas take before reaching the screen.

Have a story to share?

Did a Showrilly connection lead to a conversation, collaboration, or deal? Or do you know a great origin story from behind the scenes of television? Send guest suggestions, press notes, or podcast inquiries to podcast@showrilly.com.

Heard the story. Ready to start yours?

Build your concept, organize your pitch materials, and publish when you’re ready.

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Adam Wilkenfeld on a video call, drawn inside an old television set

FAQ

A video podcast hosted by Adam Wilkenfeld about the strange, lucky, strategic, and very human stories behind how unscripted shows actually get made.

Anyone who loves reality TV, works in unscripted, dreams of creating a show, or is just curious how something goes from “that’s interesting” to “somebody put a camera on this.”

Adam is a three-time Emmy-winning producer, director, interviewer, and the founder of Showrilly. He created and executive produced Slobby’s World and helped launch Timber Kings, after years in documentary, journalism, and unscripted television.